{"id":4028,"date":"2025-07-01T10:39:51","date_gmt":"2025-07-01T02:39:51","guid":{"rendered":"https:\/\/www.shgengqiang.com\/news\/?p=4028"},"modified":"2025-07-01T10:39:51","modified_gmt":"2025-07-01T02:39:51","slug":"%e5%85%8d%e7%86%8f%e8%92%b8%e6%89%98%e7%9b%98%e7%9a%84%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%ef%bc%88roi%ef%bc%89%e5%88%86%e6%9e%90%ef%bc%9a%e4%b8%ba%e4%bd%95%e4%b8%80%e6%ac%a1%e6%80%a7","status":"publish","type":"post","link":"https:\/\/www.shgengqiang.com\/news\/4028.html","title":{"rendered":"\u514d\u718f\u84b8\u6258\u76d8\u7684\u6295\u8d44\u56de\u62a5\uff08ROI\uff09\u5206\u6790\uff1a\u4e3a\u4f55\u201c\u4e00\u6b21\u6027\u201d\u7684\u4fbf\u5229\u80fd\u5e26\u6765\u957f\u671f\u7684\u7ecf\u6d4e\u6548\u76ca\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5728\u4f01\u4e1a\u7684\u91c7\u8d2d\u51b3\u7b56\u4e2d\uff0c\u514d\u718f\u84b8\u6258\u76d8\uff0c\u5e38\u5e38\u88ab\u89c6\u4e3a\u4e00\u4e2a\u6bd4\u4f20\u7edf\u5b9e\u6728\u718f\u84b8\u6258\u76d8\uff0c\u4ef7\u683c\u7565\u9ad8\u7684\u201c\u5347\u7ea7\u9009\u9879\u201d\u3002\u4e00\u4e9b\u5bf9\u6210\u672c\u654f\u611f\u7684\u4f01\u4e1a\uff0c\u53ef\u80fd\u4f1a\u56e0\u6b64\uff0c\u800c\u9009\u62e9\u90a3\u4e2a\u770b\u8d77\u6765\u66f4\u201c\u4fbf\u5b9c\u201d\u7684\u4f20\u7edf\u65b9\u6848\u3002\u7136\u800c\uff0c\u8fd9\u79cd\u4ec5\u4ec5\u57fa\u4e8e\u201c\u91c7\u8d2d\u5355\u4ef7\u201d\u7684\u51b3\u7b56\uff0c\u662f\u4e00\u79cd\u5178\u578b\u7684\u201c\u6218\u672f\u6027\u5931\u8bef\u201d\u3002\u5728\u73b0\u4ee3\u4f9b\u5e94\u94fe\u7ba1\u7406\u4e2d\uff0c\u4e00\u9879\u91c7\u8d2d\u7684\u4f18\u52a3\uff0c\u5fc5\u987b\u7528\u201c\u6295\u8d44\u56de\u62a5\uff08Return on Investment, ROI\uff09\u201d\u7684\u89c6\u89d2\uff0c\u6765\u8fdb\u884c\u5168\u9762\u7684\u3001\u957f\u671f\u7684\u8bc4\u4f30\u3002\u672c\u6587\u65e8\u5728\u4e3a\u60a8\u6df1\u5165\u5206\u6790\uff0c\u91c7\u8d2d\u514d\u718f\u84b8\u6258\u76d8\uff0c\u8fd9\u9879\u770b\u4f3c\u589e\u52a0\u4e86\u201c\u6295\u5165\u201d\u7684\u51b3\u7b56\uff0c\u4e3a\u4f55\u80fd\u4ece\u591a\u4e2a\u7ef4\u5ea6\uff0c\u4e3a\u4f01\u4e1a\uff0c\u5e26\u6765\u8fdc\u8d85\u5176\u6210\u672c\u7684\u3001\u957f\u671f\u7684\u3001\u5de8\u5927\u7684\u7ecf\u6d4e\u201c\u56de\u62a5\u201d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6295\u5165\u7aef\uff08Investment\uff09\u5206\u6790\uff1a\u76f4\u63a5\u91c7\u8d2d\u6210\u672c\u5bf9\u6bd4<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u9996\u5148\uff0c\u5ba2\u89c2\u5730\u5206\u6790\u201c\u6295\u5165\u7aef\u201d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u718f\u84b8\u6258\u76d8\u7684\u6210\u672c\u6784\u6210\uff1a<\/strong> \u6728\u6750\u6210\u672c + \u52a0\u5de5\u6210\u672c + <strong>\u718f\u84b8\/\u70ed\u5904\u7406\u8d39\u7528<\/strong>\u3002<\/li>\n\n\n\n<li><strong>\u514d\u718f\u84b8\u6258\u76d8\uff08\u4ee5\u80f6\u5408\u677f\u6258\u76d8\u4e3a\u4f8b\uff09\u7684\u6210\u672c\u6784\u6210\uff1a<\/strong> \u80f6\u5408\u677f\u6210\u672c + \u52a0\u5de5\u6210\u672c\u3002 \u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u7531\u4e8e\u80f6\u5408\u677f\u4f5c\u4e3a\u201c\u5de5\u7a0b\u6728\u6750\u201d\uff0c\u5176\u6750\u6599\u5355\u4ef7\uff0c\u53ef\u80fd\u9ad8\u4e8e\u666e\u901a\u7684\u5b9e\u6728\u677f\u6750\uff0c\u8fd9\u4f7f\u5f97\u514d\u718f\u84b8\u6258\u76d8\u7684\u201c\u62a5\u4ef7\u201d\uff0c\u53ef\u80fd\u4f1a\u6bd4\u718f\u84b8\u6258\u76d8\uff0c\u9ad8\u51fa10%-20%\u3002\u8fd9\u90e8\u5206\u9ad8\u51fa\u7684\u8d39\u7528\uff0c\u5c31\u662f\u6211\u4eec\u8fdb\u884cROI\u5206\u6790\u65f6\uff0c\u6240\u9700\u8981\u8003\u91cf\u7684\u201c\u6295\u8d44\u989d\uff08I\uff09\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u56de\u62a5\u7aef\uff08Return\uff09\u5206\u6790\uff08\u4e00\uff09\uff1a\u8282\u7701\u7684\u65f6\u95f4\u6210\u672c\u4e0e\u4eba\u529b\u6210\u672c<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.shgengqiang.com\/news\/wp-content\/uploads\/gengqiang-image40.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u514d\u718f\u84b8\u6258\u76d8\uff0c\u6240\u80fd\u5e26\u6765\u7684\uff0c\u6700\u76f4\u63a5\u3001\u6700\u663e\u6027\u7684\u201c\u56de\u62a5\u201d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65f6\u95f4\u6210\u672c\u7684\u8282\u7701\uff1a<\/strong> \u4e00\u4e2a\u718f\u84b8\u6258\u76d8\uff0c\u4ece\u751f\u4ea7\u5b8c\u6210\uff0c\u5230\u9001\u53bb\u5904\u7406\uff0c\u518d\u5230\u51fa\u5177\u8bc1\u4e66\uff0c\u6574\u4e2a\u6d41\u7a0b\uff0c\u81f3\u5c11\u9700\u8981\u989d\u5916\u82b1\u8d391-2\u4e2a\u5de5\u4f5c\u65e5\u3002\u800c\u514d\u718f\u84b8\u6258\u76d8\uff0c\u5219\u5b8c\u5168\u6ca1\u6709\u8fd9\u4e2a\u65f6\u95f4\u6210\u672c\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4ea4\u671f\u5c31\u662f\u201c\u751f\u547d\u7ebf\u201d\u7684\u5916\u8d38\u8ba2\u5355\uff0c\u8fd9\u8282\u7701\u4e0b\u7684\u4e24\u5929\u65f6\u95f4\uff0c\u5176\u4ef7\u503c\uff0c\u53ef\u80fd\u8fdc\u8d85\u6258\u76d8\u672c\u8eab\u7684\u91c7\u8d2d\u8d39\u7528\u3002\u5b83\u53ef\u80fd\u610f\u5473\u7740\uff0c\u60a8\u80fd\u8d76\u4e0a\u4e00\u4e2a\u66f4\u65e9\u7684\u8239\u671f\uff0c\u6216\u8005\uff0c\u907f\u514d\u4e00\u7b14\u9ad8\u6602\u7684\u201c\u7a7a\u8fd0\u8865\u8d27\u201d\u8d39\u7528\u3002<\/li>\n\n\n\n<li><strong>\u4eba\u529b\u6210\u672c\u7684\u8282\u7701\uff1a<\/strong> \u91c7\u7528\u718f\u84b8\u6258\u76d8\uff0c\u610f\u5473\u7740\uff0c\u60a8\u7684\u91c7\u8d2d\u6216\u7269\u6d41\u56e2\u961f\uff0c\u9700\u8981\u82b1\u8d39\u989d\u5916\u7684\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u53bb\u8054\u7cfb\u3001\u534f\u8c03\u3001\u76d1\u7763\u718f\u84b8\u5904\u7406\u7684\u73af\u8282\uff0c\u5e76\u7ba1\u7406\u76f8\u5173\u7684\u8bc1\u4e66\u6587\u4ef6\u3002\u800c\u9009\u62e9\u514d\u718f\u84b8\u6258\u76d8\uff0c\u5219\u5c06\u60a8\u7684\u56e2\u961f\uff0c\u4ece\u8fd9\u4e9b\u7e41\u7410\u7684\u4e8b\u52a1\u4e2d\uff0c\u5f7b\u5e95\u89e3\u653e\u51fa\u6765\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u66f4\u4e13\u6ce8\u4e8e\u6838\u5fc3\u4e1a\u52a1\u3002\u8fd9\u4e9b\u88ab\u201c\u8282\u7701\u201d\u4e0b\u6765\u7684\u5de5\u65f6\uff0c\u90fd\u662f\u5b9e\u5b9e\u5728\u5728\u7684\u201c\u56de\u62a5\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u56de\u62a5\u7aef\uff08Return\uff09\u5206\u6790\uff08\u4e8c\uff09\uff1a\u89c4\u907f\u7684\u5de8\u5927\u98ce\u9669\u6210\u672c<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u514d\u718f\u84b8\u6258\u76d8\uff0c\u6240\u80fd\u5e26\u6765\u7684\uff0c\u6700\u91cd\u8981\u3001\u4e5f\u6700\u6838\u5fc3\u7684\u201c\u56de\u62a5\u201d\u3002\u5b83\u901a\u8fc7\u201c\u786e\u5b9a\u6027\u201d\uff0c\u4e3a\u60a8\u89c4\u907f\u4e86\u4f20\u7edf\u718f\u84b8\u6258\u76d8\uff0c\u6240\u56fa\u6709\u7684\u3001\u5de8\u5927\u7684\u201c\u4e0d\u786e\u5b9a\u6027\u201d\u98ce\u9669\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u89c4\u907f\u201c\u5408\u89c4\u98ce\u9669\u201d\uff1a<\/strong> \u4f7f\u7528\u718f\u84b8\u6258\u76d8\uff0c\u60a8\u5c06\u6c38\u8fdc\u9762\u4e34\u7740\u201c\u4e07\u4e00\u201d\u7684\u98ce\u9669\u2014\u2014\u4e07\u4e00\u5904\u7406\u4e0d\u5f7b\u5e95\u3001\u4e07\u4e00IPPC\u6807\u8bc6\u4e0d\u6e05\u6670\u3001\u4e07\u4e00\u8bc1\u4e66\u5728\u8fd0\u8f93\u9014\u4e2d\u8fc7\u671f\u2026\u2026\u4efb\u4f55\u4e00\u4e2a\u201c\u4e07\u4e00\u201d\u7684\u53d1\u751f\uff0c\u90fd\u5c06\u5bfc\u81f4\u60a8\uff0c\u9762\u4e34\u6570\u4ee5\u4e07\u8ba1\u7684\u7f5a\u6b3e\u3001\u5904\u7406\u8d39\u548c\u6ede\u6e2f\u8d39\u3002\u800c\u9009\u62e9\u514d\u718f\u84b8\u6258\u76d8\uff0c\u5219\u5c06\u8fd9\u4e2a\u201c\u5408\u89c4\u98ce\u9669\u201d\u7684\u6982\u7387\uff0c\u76f4\u63a5\u964d\u4e3a\u96f6\u3002\u8fd9\u4efd\u201c100%\u7684\u5b89\u5fc3\u201d\uff0c\u5176\u4ef7\u503c\uff0c\u96be\u4ee5\u4f30\u91cf\u3002<\/li>\n\n\n\n<li><strong>\u89c4\u907f\u201c\u8d28\u91cf\u98ce\u9669\u201d\uff1a<\/strong> \u514d\u718f\u84b8\u7684\u80f6\u5408\u677f\u6258\u76d8\uff0c\u5176\u6027\u80fd\uff0c\u6bd4\u5929\u7136\u5b9e\u6728\uff0c\u66f4\u7a33\u5b9a\u3002\u5b83\u4e0d\u6613\u5f00\u88c2\u3001\u4e0d\u6613\u53d8\u5f62\uff0c\u5728\u7ecf\u5386\u957f\u9014\u8fd0\u8f93\u540e\uff0c\u4f9d\u7136\u80fd\u4fdd\u6301\u826f\u597d\u7684\u7ed3\u6784\u5f3a\u5ea6\u3002\u8fd9\u663e\u8457\u5730\uff0c\u964d\u4f4e\u4e86\u56e0\u6258\u76d8\u8d28\u91cf\u95ee\u9898\uff0c\u800c\u5bfc\u81f4\u7684\u201c\u8d27\u635f\u201d\u98ce\u9669\u3002\u6bcf\u4e00\u6b21\u907f\u514d\u7684\u8d27\u635f\uff0c\u90fd\u662f\u4e00\u6b21\u76f4\u63a5\u7684\u201c\u5229\u6da6\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u505a\u51fa\u660e\u667a\u6295\u8d44\uff1a\u4e0e\u4e13\u4e1a\u5382\u5546\uff08\u5982\u4e0a\u6d77\u8015\u5f3a\uff09\u5408\u4f5c\u7684\u4ef7\u503c<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u5b9e\u73b0\u4e0a\u8ff0ROI\u7684\u6700\u5927\u5316\uff0c\u9009\u62e9\u4e00\u4e2a\u53ef\u9760\u7684\u514d\u718f\u84b8\u6258\u76d8\u5382\u5bb6\uff0c\u81f3\u5173\u91cd\u8981\u3002\u4e00\u4e2a\u4e13\u4e1a\u7684\u4f9b\u5e94\u5546\uff0c\u5982<strong>\u4e0a\u6d77\u8015\u5f3a\u7535\u5668\u5305\u88c5\uff08\u59cb\u4e8e2002\u5e74\uff09<\/strong>\uff0c\u4ed6\u6240\u63d0\u4f9b\u7684\uff0c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u4ea7\u54c1\uff0c\u66f4\u662f\u60a8\u8fd9\u9879\u201c\u6295\u8d44\u201d\u7684\u201c\u4ef7\u503c\u653e\u5927\u5668\u201d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ed6\u4eec\u4f18\u5316\u60a8\u7684\u201c\u6295\u5165\uff08I\uff09\u201d\uff1a<\/strong> \u4f5c\u4e3a\u4e00\u5bb6<strong>\u96c6\u5305\u88c5\u8bbe\u8ba1\u3001\u7814\u53d1\u3001\u751f\u4ea7\u3001\u9500\u552e\u4e8e\u4e00\u4f53<\/strong>\u7684\u4e13\u4e1a\u516c\u53f8\uff0c\u4ed6\u4eec\u4f1a\u901a\u8fc7\u79d1\u5b66\u7684\u8bbe\u8ba1\uff0c\u5728\u4fdd\u8bc1\u6027\u80fd\u7684\u524d\u63d0\u4e0b\uff0c\u4e3a\u60a8\u9009\u62e9\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u677f\u6750\u548c\u7ed3\u6784\uff0c\u4ece\u800c\u5728\u6e90\u5934\u4e0a\uff0c\u63a7\u5236\u60a8\u7684\u91c7\u8d2d\u6210\u672c\u3002<\/li>\n\n\n\n<li><strong>\u4ed6\u4eec\u6700\u5927\u5316\u60a8\u7684\u201c\u56de\u62a5\uff08R\uff09\u201d\uff1a<\/strong> \u4ed6\u4eec\u63d0\u4f9b\u7684<strong>\u4e00\u7ad9\u5f0f\u670d\u52a1<\/strong>\uff0c\u80fd\u5c06\u514d\u718f\u84b8\u6258\u76d8\uff0c\u4e0e\u60a8\u7684<strong>\u6728\u7bb1<\/strong>\u3001<strong>\u94a2\u8fb9\u7bb1<\/strong>\u7b49\uff0c\u8fdb\u884c\u7cfb\u7edf\u5316\u7684\u5339\u914d\u548c\u8bbe\u8ba1\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\uff0c\u63d0\u5347\u60a8\u6574\u4f53\u5305\u88c5\u7684\u6548\u7387\u548c\u5b89\u5168\u6027\u3002\u4ed6\u4eec<strong>20\u591a\u5e74\u884c\u4e1a\u79ef\u6dc0<\/strong>\u7684\u4e13\u4e1a\u6027\uff0c\u672c\u8eab\uff0c\u5c31\u662f\u60a8\u89c4\u907f\u98ce\u9669\u3001\u83b7\u5f97\u7a33\u5b9a\u56de\u62a5\u7684\u3001\u6700\u53ef\u9760\u7684\u201c\u4fe1\u7528\u80cc\u4e66\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7ed3\u8bba<\/strong> \u514d\u718f\u84b8\u6258\u76d8\u7684\u91c7\u8d2d\u51b3\u7b56\uff0c\u662f\u4e00\u9053\u8003\u9a8c\u4f01\u4e1a\u51b3\u7b56\u8005\u667a\u6167\u7684\u201c\u6295\u8d44\u5206\u6790\u9898\u201d\u3002\u8bf7\u4e0d\u8981\u4ec5\u4ec5\u88ab\u5176\u53ef\u80fd\u7a0d\u9ad8\u7684\u201c\u62a5\u4ef7\u201d\u6240\u8ff7\u60d1\uff0c\u800c\u8981\u7528ROI\u7684\u5168\u9762\u89c6\u89d2\uff0c\u53bb\u7cfb\u7edf\u5730\u3001\u91cf\u5316\u5730\uff0c\u8bc4\u4f30\u5b83\u6240\u80fd\u4e3a\u60a8\u8282\u7701\u7684\u65f6\u95f4\u6210\u672c\u3001\u4eba\u529b\u6210\u672c\u3001\u4ee5\u53ca\u6240\u80fd\u4e3a\u60a8\u89c4\u907f\u7684\u3001\u5de8\u5927\u7684\u6f5c\u5728\u98ce\u9669\u6210\u672c\u3002\u5f53\u60a8\u7b97\u6e05\u8fd9\u7b14\u8d26\u540e\uff0c\u60a8\u4f1a\u53d1\u73b0\uff0c\u9009\u62e9\u9ad8\u54c1\u8d28\u7684\u514d\u718f\u84b8\u6258\u76d8\uff0c\u5e76\u4e0e\u50cf<strong>\u4e0a\u6d77\u8015\u5f3a\u7535\u5668\u5305\u88c5<\/strong>\u8fd9\u6837\u4e13\u4e1a\u7684\u4f19\u4f34\u5408\u4f5c\uff0c\u662f\u60a8\u5728\u51fa\u53e3\u4e1a\u52a1\u4e2d\uff0c\u6240\u80fd\u505a\u51fa\u7684\uff0c\u56de\u62a5\u7387\u6700\u9ad8\u3001\u4e5f\u6700\u660e\u667a\u7684\u201c\u6295\u8d44\u201d\u4e4b\u4e00\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u4f01\u4e1a\u7684\u91c7\u8d2d\u51b3\u7b56\u4e2d\uff0c\u514d\u718f\u84b8\u6258\u76d8\uff0c\u5e38\u5e38\u88ab\u89c6\u4e3a\u4e00\u4e2a\u6bd4\u4f20\u7edf\u5b9e\u6728\u718f\u84b8\u6258\u76d8\uff0c\u4ef7\u683c\u7565\u9ad8\u7684\u201c\u5347\u7ea7\u9009\u9879\u201d\u3002\u4e00\u4e9b\u5bf9\u6210\u672c\u654f\u611f\u7684\u4f01\u4e1a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"zakra_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4028","post","type-post","status-publish","format-standard","hentry","category-shgengqiang"],"_links":{"self":[{"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/posts\/4028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/comments?post=4028"}],"version-history":[{"count":1,"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/posts\/4028\/revisions"}],"predecessor-version":[{"id":4038,"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/posts\/4028\/revisions\/4038"}],"wp:attachment":[{"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/media?parent=4028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/categories?post=4028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shgengqiang.com\/news\/wp-json\/wp\/v2\/tags?post=4028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}